New 2023 Ford F-150

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New 2023 F-150® Trucks are Coming

With decades of proven capability, innovation and reliability, the 2023 F-150® truck would be hard to beat. You may qualify for great incentives towards your new 2023 Ford F-150 so don't hesitate to order!

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The Power of Choice

There’s one for the working warrior, the long hauler and the fanatic. No matter who you are and what you do with your truck, F-150® doesn’t miss. The new interior means new materials, new appointments and comfort for every occasion. The toughest part? Choosing which one you’re going home with.

F-150® Heritage Edition

- Retro-themed two-color/three panel paint scheme
- Unique interior and seating designs
- Embossed Heritage Edition logo on center console
- Animated "75 Years" logo on startup display screen
- Available in XLT models only

Preproduction model shown. Available Fall 2022.

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F-150® Rattler

- 18" Dark-Painted Wheels with rugged all-terrain LT tires
- Blacked-out grille and bumpers
- Fender vent with Rattler badge
- Unique Rattler box decal
- Dual exhaust
- Sport-tuned suspension
- Rattler signature bronze color interior trim and seat stitching

Preproduction model shown. Available Fall 2022.

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F-150® Raptor R

- 5.2-liter Supercharged V8
- 700 horsepower/640 lb.-ft torque
- 37" All-Terrain tires with forged bead-lock-capable wheels
- Raptor® R badging with Code Orange accents
- Black RECARO front seats with leather insert seating surfaces
- Unique interior w/Code Orange Raptor® R badging and carbon fibre appliques

Preproduction model shown. Available Late 2022.

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You can tow just about anything with the Ford F-150®. A whopping 14,000 lbs. of available towing capacity* puts it ahead of the class.
*Max towing on F-150® XL SuperCab 8' box and SuperCrew® 4x2 with available 3.5L EcoBoost® and Max Trailer Tow Pkg. Class is Full-Size Pickups under 8,500 lbs. GVWR. Max towing varies based on cargo, vehicle configuration, accessories and number of passengers.


Our high-strength, military-grade, aluminum-alloy body and bed pay off in an available payload* rating of 3,325 lbs. in select F-150® models powered by the legendary available Ford 5.0L V8.
*Max payload on F-150® XL Regular Cab, 8' box, 4x2 with available 5.0L V8 engine and Max Trailer Tow and Heavy-Duty Payload Pkgs. Class is Full-Size Pickups under 8,500 lbs. GVWR. Max payload varies and is based on cargo and vehicle configuration. See label on doorjamb for carrying capacity of a specific vehicle. Payload and towing are independent attributes and may not be achieved simultaneously.

Iconic Then and Now

Striking an ideal balance of classic and modern inspiration, Ford introduces the 2023 F-150®  Heritage Edition pickup. Featuring contemporary craftmanship with timeless styling, state-of-the-art technology and legendary durability that is decades in the making.

Preproduction model shown. Available fall 2022.

Introducing the New F-150® Rattler

Bold styling and a collection of rugged features set the new Ford F-150® Rattler on its own path. Geared up to go beyond the pavement with confident capability and crafted with unique signature interior accents for refined toughness, the F-150® Rattler is more than ready to tackle the road less traveled.

Preproduction model shown. Available fall 2022.

The New F-150® Raptor R

Ford F-150® Raptor R packs a power punch to the off-road market with a massive 700 horsepower, 640 lb.-ft. of torque and outstanding capability. Trimmed in ruggedly stylish accents and bold design, Raptor R is designed to take off-roading to a thrilling new level.

It's Pulse Is Measured In RPMs Not Beats

The heart of this beast pulses with the high revving rumble of combustion being created inside it's 5.2-liter Supercharged V8 engine. Making you feel alive as your adrenaline surges as the RPMs rise.

Preproduction model shown.
Available Late 2022.
Driver-assist features are supplemental and do not replace the driver's attention, judgment and need to control the vehicle. It does not replace safe driving. See Owner's Manual for details and limitations.

It Has a Dark Side

The New F-150® Raptor R is ominously rich with body-contoured black RECARO front seats with leather insert seating surfaces and shadowy dark accents throughout.

RECARO® is a registered trademark of RECARO Beteiligungs-GmbH
Preproduction model with optional equipment shown. Available late 2022.

From The Masters of Suspension

Prepare for a thrilling off-road experience from Ford and FOX technologies. Outfitted with a rugged long-travel suspension featuring FOX Live Valve shocks specially tuned to take advantage of the truck's outstanding supercharged V8 power. Plus, class-best ground clearance* allows it to climb over obstacles - and help smooth out the things that go bump on the trail.

*Class is full-size pickups under 8,500 pounds GVWR.
Preproduction model with optional equipment shown. Available late 2022.

Toothy Land Eaters

Hulking 37" all-terrain tires with row after row of biting teeth are designed to grip and grab onto whatever crosses their path holding the terrain firmly in their grasp.

Preproduction model with optional equipment shown. Available late 2022.


Whether operating in electric mode, gas mode or a combination of both, the F-150® hybrid features advanced technology that optimizes power and performance. And like every F-150®, it’s Built Ford Tough,® with its available 3.5L PowerBoost™ full hybrid V6 engine putting out a commanding 430 horsepower and 570 lb.-ft. of torque.


The class-exclusive Pro Power Onboard™ delivers exportable power and the ability to use your truck as a mobile generator when parked. Add the class-exclusive, available 3.5L PowerBoost™ Full Hybrid V6 engine, and you can wield up to a massive 7.2kW of transferrable power.

Visit The Motor Company

The Ford F-150 is available to test drive at our dealership located in Marinette, WI. Our sales consultants are knowledgeable and friendly, eager to assist you with your automotive needs. Schedule a test drive and experience the new Ford F-150.

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  1. The Motor Company

    W 1680 US 41
    Marinette, WI 54143

    • Sales: (715) 735-7474
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  • Contact our Sales Department at: (715) 735-7474
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